Performance & Analytics
Your visibility on Google, the interactions it created and the growth activity behind it, in one place.
Optimize Digital · Somers, NY
Summary in plain English
Google interactions increased during this demo period, led by website clicks and calls from your profile.
Views, clicks, calls and direction requests show how much interest your profile is attracting. They are indicators of inquiry opportunities, not confirmed leads or revenue.
Strongest movement
Website clicks rose 21% against the previous 30 days, the largest change of any customer action.
Area to improve
Google Maps views grew more slowly than Search views, which often tracks with service-area and category details.
Next scheduled growth action
Weekly profile post — Thursday, Sep 17 · 8:00 AM.
Visibility
How often people saw your business on Google Search and Google Maps.
Google Search views
842
+15.2%vs previous 30 days (731)
Google Maps views
442
+5.5%vs previous 30 days (419)
Total profile views
1,284
+11.7%vs previous 30 days (1,150)
Customer actions
What people did after seeing your profile. These are opportunities for an inquiry, not confirmed leads.
Website clicks
137
+21.2%vs previous 30 days (113)
Calls from profile
46
+17.9%vs previous 30 days (39)
Direction requests
18
+5.9%vs previous 30 days (17)
Bookings / inquiry forms
0
Requires conversion tracking — not connected
Trust & engagement
Signals a person checks before deciding to contact you.
New reviews
4
+33.3%vs previous 30 days (3)
Average rating
4.6
+0.1 ptsvs previous 30 days (4.5)
Review response rate
92%
+24.3%vs previous 30 days (74%)
Growth activity
Work Lead Lighthouse AI carried out on your profile during this period.
Posts published
4
+33.3%vs previous 30 days (3)
Profile improvements completed
6
+50%vs previous 30 days (4)
Media added or optimised
9
+80%vs previous 30 days (5)
Sensitive items routed to you
2
+100%vs previous 30 days (1)
Neither good nor bad on its own — it shows how often your judgement was needed.
Views and customer actions over time
Last 30 daysProfile views Customer actions
Where people found you
Search usually means someone looking for a service. Maps often means someone nearby.
- Google Search842 · 66%
- Google Maps442 · 34%
What people did next
The actions closest to a real inquiry.
- Website clicks137 · 68%
- Calls from profile46 · 23%
- Direction requests18 · 9%
Likely contributors
Activity that overlaps with the movement above. These are plausible contributors, not proven causes.
Four posts published on the weekly cadence
Recent posts kept the profile active and repeated your services and towns in language Google can match.
Services and service areas refreshed
Eight services and four additional towns were added, widening the searches the profile is eligible for.
Review responses kept current
Faster replies give a searcher more reason to choose you over a comparable listing.
Next opportunities
Where to go next to create more chances to be found and contacted.
Keep the profile active
Review the posting schedule and upcoming drafts.
Automated PostsAnswer waiting reviews
Timely replies help a searcher decide to contact you.
ReviewsSharpen what you offer
Categories, services and service areas set what you can appear for.
Business Profile
Lead & revenue tracking
Not connected in this proof of conceptGoogle Business Profile metrics show interest and activity. They cannot show revenue on their own.
- Call tracking numbers to match calls from the profile to real conversations
- Website form and booking attribution to see which inquiries started on Google
- CRM integration to follow an inquiry through to won work
None of this is active in this proof of concept. It describes what a future integration could connect.
Demo data — not from a live Google account.